Empowering farmers. Enabling system change.

Welcome to Agraya

We take a collaborative approach to the challenges and opportunities shaping agriculture, focusing on advancing the sector through practical solutions, innovation, and long-term impact.
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A new era in progressive agriculture

Agraya GmbH is the company behind GLOBALG.A.P. and the GGN label – trusted brands in agriculture for over two decades.
We work across the agricultural value chain, connecting stakeholders and fostering innovation to help the sector adapt with resilience.

What fuels us

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Purpose

To facilitate and enable the transformation of the agricultural industry.

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Mission

To empower agriculture and aquaculture supply chains with trusted intelligence that enhances operational efficiency.

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Vision

To establish Agraya as the state-of-the-art platform, transforming the agricultural industry from within.

Shaping the future of agriculture​

Agraya aims to support the evolution of agriculture by creating systems that work for everyone. We focus on empowering farmers, enabling meaningful collaboration across the value chain, and fostering practices that restore and protect ecosystems.
 
By advancing access to innovation, encouraging responsible practices, and amplifying the voices of farmers, we are helping to shape a future where agriculture strengthens communities, builds trust, and delivers lasting impact.

Our priorities are guided by five focus areas:

Scaling regenerative and climate-smart practices

Advancing farmer empowerment and agency

Promoting inclusive technology and innovation

Enabling collaborative governance and systemic change

Driving equitable value chains

Scaling regenerative and climate-smart practices

Advancing farmer empowerment and agency

Promoting inclusive technology and innovation

Enabling collaborative governance and systemic change

Driving equitable value chains

A large, green agricultural field with evenly spaced crop rows stretches into the distance, bordered by trees under a clear blue sky—an inviting Homepage view of rural tranquility.
Cultivating Connections

Where conversations grow into action

Stay informed about what’s happening at Agraya and how developments in agriculture are shaping the value chain we share.

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